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Lecturers

Our speakers provide you with academic and business knowledge at the highest level.

Get to know our lecturers and their expertise in advance.

  • Expert in Strategic Human Resource Development and Change Management

Mag. Franziska Angerer, MSc

Global Head of People Development & Learning at AVL List GmbH

  • Expert in International Recruiting and Active Sourcing, intercultural HR Management and global HR Projects

Mag. Danijela Ernst

Head of Corporate HR, Anton Paar GmbH

Thomas Foscht, Wissenschaftliche Leitung, MBA-Team
  • Academic Director of the MBA Programs (University of Graz)
  • Professor and Visiting Professor at California State University, Columbia University and City University of Hong Kong
  • Member of the Academy of Marketing Science
  • President of the Marketing Club Graz

Univ.-Prof. Dr. Thomas Foscht

Head of the Department of Marketing and the Center for Entrepreneurship and Applied Business Administration
Faculty of Social and Economic Sciences, University of Graz

  • Industrial Engineer (Karlsruhe); PhD (WU Vienna)
  • Founder of marketmind, Vienna, leading marketing consultancy in German-speaking countries
  • Previous positions: WU Vienna, McKinsey
  • Over 30 years of consulting experience with companies such as A1, Lufthansa, REWE, Raiffeisen, Manner
  • Extensive lecturing experience

Dipl.-Wi.-Ing. Dr. Gereon Friederes

Managing Director, marketmind GmbH, Vienna
Expert in Brand Management, Customer Experience and customer-centric Innovation Management

  • Expert in the areas of Performance Management, Change Management and HR Strategy

DI (FH) Harald Gorucan

15 years of experience as Head of HR in various industries

  • Master of Science, BWL (Marketing and Business Informatics), Uni Graz
  • Marketing State Award Winner 2022 (“Nice Code Valley”)
  • Previous positions: Dept. of Marketing (Uni Graz), Kleine Zeitung (Digital Marketing), Vossen (Head of Marketing)
  • Systemic Consultant and Scrum Master
  • Lecturer on Employer Branding and Agile Leadership

Carina Hödl, MSc

niceshops GmbH, Paldau
Circle Lead Software Engineering & Infrastructure and Employer Branding
Over 10 years of marketing experience across various industries and levels, expert in Employer Branding

  • Extensive international experience
  • Member of the European Marketing Academy & American Marketing Association
  • Chair of the Special Interest Group for B2B Marketing, European Marketing Academy
  • Groundbreaking research in international B2B Marketing
  • Numerous publications in leading global journals & consulting activities

Univ.-Prof. Dr. Vishal Kashyap

Professor at the Department of Marketing
Faculty of Social and Economic Sciences, University of Graz
Expert in Business-to-Business Marketing, Distribution Channels, inter-company Relationships, Franchising and Marketing Strategy

  • Expert in Human Resource Controlling

Mag. Julia Knapitsch, MBA

Director People, Finance and Communication at legero united

  • Master's degree from WU Vienna (Advertising Science and Market Research)
  • Over 15 years of experience in leadership roles in marketing and market research
  • Previous positions: AMA-Marketing (Head of Market Research and Strategic Planning), PR Wachta & Partner, Österreichische Werbewissenschaftliche Gesellschaft
  • Extensive lecturing experience

Mag. Barbara Köcher-Schulz

Head of Bio-Marketing, AgrarMarkt Austria (AMA-Marketing)
Expert in Food Marketing and Communication Strategy

  • Dissertation on Customer Engagement & Subscription Models (University of Graz)
  • Studies in Graz, Vienna, Edmonton & New York City
  • Numerous presentations at international research conferences
  • Publications & peer review activities in international academic journals
  • Professional experience in marketing at Bank Austria & a local start-up

Dr. Daniel Kreimer

Assistant Professor/Post-Doc Researcher at the Department of Marketing
Faculty of Social and Economic Sciences, University of Graz
Expert in Customer Engagement and Performance Marketing

  • Program Director Professional MBA HRM (University of Graz)
  • Extensive experience as Head of Human Resource Development in the industry
  • Head of International Human Resource Management in a corporate group
  • Director of People Development and Training in a global corporation
  • Research on topics such as leadership training & leadership competencies

Univ.-Prof. Dr. Armin Kreuzthaler

Professor at the Center for Entrepreneurship and Applied Business Administration
Faculty of Social and Economic Sciences, University of Graz
Expert in Human Resource Development and Leadership Development

Roland Mestel, Wissenschaftliche Leitung, MBA-Team
  • Academic Director of the MBA Programs (University of Graz)
  • Member of the Board of the Austrian Banking Science Society
  • Research on topics such as cryptocurrencies, decentralized financial markets and market microstructure
  • Extensive publication activity
  • Extensive consulting experience for financial companies

Ao. Univ.-Prof. Dr. Roland Mestel

Deputy Head - Department of Banking and Finance
Faculty of Social and Economic Sciences, University of Graz
Expert in Financial Markets, Financial Instruments and Financial Risk Management

  • Research on topics such as sustainability, insider trading and perception in financial contexts
  • Founder & Advisory Board Member of the Society for Experimental Finance
  • Publisher of a renowned academic journal
  • Regular publications
  • Extensive consulting experience for financial companies

Assoc. Prof. Dr. Stefan Palan

Head of the Department of Banking and Finance
Faculty of Social and Economic Sciences, University of Graz
Expert in Financial Markets and Behavior in Financial Contexts

  • Board Member of the European Working Group on Sustainable Supply Chains
  • Previous positions: University of Vienna, ETH Zurich, Warwick Business School, Northumbria University
  • Research on repair from the perspective of different stakeholders
  • Scientific member of the expert advisory board of the repair network GRAZrepariert
  • Extensive international publication activity

Univ.-Prof. Dr. Marc Reimann

Head of Supply Chain Management at the Department of Operations and Information Systems
Expert in Circular Economy, particularly in the repair and refurbishment of consumer goods

  • Chairman of the Curriculum Commission in Business Administration, University of Graz
  • Research on topics such as collaborations, incentive systems and leadership
  • Extensive publication activity in international academic journals
  • Lecturer in Health Care Management
  • Roles as supervisory board member and managing director

Assoc. Prof. Dr. Robert Rybnicek

Deputy Director of the Department of Business Administration and Entrepreneurship
Faculty of Social and Economic Sciences, University of Graz

  • Expert in HR digitalization and AI in human resource management, with proven experience in implementing, advising and innovating modern HR technologies

Maximilian Scheeff, BA

Senior Manager Employee Experience & HR at Capgemini

  • Member of AFRAC & member of the working group on Sustainability Reporting
  • Member of the Expert Senate for Corporate Reporting at the KSW
  • Member of the Scientific Advisory Board of the IWP
  • Member of the Digital Reporting Working Group of the Schmalenbach Society
  • Extensive publication activity

Univ.-Prof. Dr. Dr. Georg Schneider

Dean of the Faculty of Social and Economic Sciences, University of Graz
Head of the Department for Accounting and Reporting
Expert in reporting, particularly sustainability reporting and digitalization in reporting

  • Member of the American Marketing Association and the Marketing Club Graz
  • Numerous presentations at international research conferences
  • Publication and peer-review activities in international journals
  • Studies at the University of Graz and the Vienna University of Economics and Business

Dr. Lukas Stoppacher

Assistant Professor/Post-Doc Researcher at the Department of Marketing
Faculty of Social and Economic Sciences, University of Graz
Expert in marketing research and analytics, consumer behavior and private label management

Andreas Strebinger, Programmdirektor Marketing, MBA-Team
  • Program Director Professional MBA Marketing & Innovation (University of Graz)
  • Previous positions: WU Vienna, York University (Toronto)
  • Research on digital transformation, AI- and blockchain-based services, global brand management and social media mining
  • Extensive international publication activity
  • Diverse industry collaborations

Univ.-Prof. Dr. Andreas Strebinger

Professor of Marketing & Business Analytics
Faculty of Social and Economic Sciences, University of Graz
Expert in data-driven marketing, new technologies in marketing, global branding

  • Head of the Department for Accounting & Auditing, University of Graz
  • Member of numerous international organizations in accounting & auditing
  • Research on the quality of financial information, capital markets & corporate governance
  • Extensive international teaching experience at renowned universities & publication activities

Univ.-Prof. Dr. David Windisch

Head of the Department for Accounting and Auditing
Faculty of Social and Economic Sciences, University of Graz
Expert in external accounting and auditing


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