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Set new standards and come into your own as a visionary manager with our Professional MBA program! In our core modules, you acquire skills in value-based management fit for a future shaped by digitalization, sustainability and new technologies such as AI. You get the ideal tools to make responsible decisions and develop innovative solutions! You can then combine these general skills with your specialization in “Marketing & Innovation”!
The power of marketing enables you to understand and serve the needs of customers in a targeted manner, while innovation paves the way for new products, services and processes. By making full use of both, you can create a dynamic synergy that allows companies to position themselves successfully in an ever-changing digital landscape. In the unique specialization “Marketing & Innovation”, you learn how these two pillars combine to generate sustainable value – an invaluable skill in today’s economy.
Learn to consider a company in all dimensions ‒ in this module, you develop your executive mindset and strengthen your entrepreneurial thinking and acting. You understand innovation as the engine of corporate transformation and target-oriented strategic thinking as the source of sustainable corporate success. In this way, you can shift the focus from a problem to its solution, from an idea to its implementation and from day-to-day operations to strategic planning and decision-making.
The module includes the following courses, each with a workload of 3 ECTS:
The academic coordination of this module is managed by Assoz. Prof. Dr. Robert Rybnicek, Institute for Business Management and Entrepreneurship, University of Graz.
Key figures determine the success of your company ‒ in this module, you learn to analyze, document and communicate your company’s contribution to sustainable, long-term value creation. You discuss the most important aspects of corporate publicity along with their interaction with corporate strategy and how to use key performance indicators (KPIs) as a basis for investment decisions. Particular attention is paid to topics such as sustainability reporting, digitalization in reporting and issues of corporate governance.
The module includes the following courses, each with a workload of 3 ECTS:
The academic coordination of this module is managed by Univ.-Prof. Dr. Dr. Georg Schneider, Institute for Business Accounting and Reporting, University of Graz.
Strategic financial management increases corporate value ‒ in this module, you learn to evaluate the role of corporate finance within the framework of a corporate strategy and to identify its contribution to achieving the value-based management objectives. You understand the connection between risk and return in the context of investment and financing decisions and see financial risk management as an active management tool. In addition, you learn to recognize the potential that the digital transformation of the financial markets has for corporate value creation.
The module includes the following courses, each with a workload of 3 ECTS:
The academic coordination of this module is managed by Assoz. Prof. Dr. Stefan Palan, Institute for Banking and Finance, University of Graz.
Success on the market with optimal customer experience and strong brands ‒ in this module, you discuss with leading experts from academia and business how to utilize digital transformation and product innovations to create customer and brand value along the entire customer journey. This goal is evaluated from an “executive” (e.g. corporate and global branding), an “entrepreneurial” (e.g. use of new technologies such as AI) and an “ethical” perspective (e.g. sustainability and inclusivity in brand management).
The module includes the following courses, each with a workload of 3 ECTS:
The academic coordination of this module is managed by Univ.-Prof. Dr. Andreas Strebinger, Institute for Marketing, University of Graz.
Increased profitability through optimization of processes and business procedures ‒ in this module, you develop and deepen your understanding of how corporate strategy and operational management are connected. Against the backdrop of digital transformation, you learn to work with business forecasts, production and capacity planning, delivery and supply chain management or corporate logistics. You then discuss their contributions to the competitiveness and thus value creation of companies. You deal with circular economy strategies and learn to use them as an active management tool.
The module includes the following courses, each with a workload of 3 ECTS:
The academic coordination of this module is managed by Univ.-Prof. Dr. Marc Reimann, Institute for Operations and Information Systems, University of Graz.
Committed employees as the foundation for company success ‒ in this module, you discover the potential of HR management for running a company. You learn how HR management can be used to best support an organization’s business. You develop methods to recruit and retain a qualified workforce, optimize management performance throughout the company and create a healthy work climate with motivated employees. Finally, you discuss the possibilities of compensating employees for excellent performance and recognize the influence of a compensation system on personnel costs.
The module includes the following courses, each with a workload of 3 ECTS:
The academic coordination of this module is managed by Univ.-Prof. Dr. Armin Kreuzthaler, Center for Entrepreneurship and Applied Business Administration, University of Graz.
The topic of the master’s thesis must be taken from one of the specialization modules or has to be meaningfully related to one of these subjects.
The master’s examination is taken orally before an examination board and is worth 1 ECTS credit point. Students may only take the master’s examination once they have successfully completed all other study achievements in the program.
Come to Graz and get to know the other participants and speakers. Our Executive Programs focus on personal exchange and interaction with your peers and experts in your field. Expand your network and take advantage of the opportunity to learn from the experiences of like-minded people.
Part of the program is conducted via online sessions. As a result, you can significantly save on travelling costs to and from the physical classrooms. Distance learning allows you to flexibly fit courses and sessions into your already busy schedule.
Leading economists and experienced top managers impart their extensive knowledge, share their experiences and empower you to reach your full potential.
Circle Lead Software Engineering & Infrastructure, niceshops Paldau, Graz, Wien
»The marketing professionals of tomorrow must think in a networked way ‒ from employer branding and sustainability to IT and data to new global developments and competitors. The Professional MBA Marketing and Innovation offers a broad approach to marketing and the opportunity to combine selected challenges from your own field of activity in a master’s thesis supervised by experts.«
Marketing Manager "Bio" at AMA-Marketing
»The ability to make sustainability tangible and understandable for customers has become a key driver of innovative brand management ‒ and for me a crucial topic for future-oriented marketing training.«
Academic director MBA programs
»Today, marketing requires constant value-based innovation that creates sustainable benefits for customers using new data and techniques. The new Professional MBA Marketing and Innovation offers well-founded and application-oriented solutions at the highest international level right here in Graz.«
Program director Professional MBA Marketing & Innovation
»Today, innovation comes about in many different ways; marketing plays a crucial role in inspiring customers on the basis of new data, new technologies and new products, services and processes. The Professional MBA Marketing & Innovation shows ways to recognize these opportunities early on, develop innovative strategies in a global context and then implement them internally and externally with an intrapreneurial and entrepreneurial mindset.«
Managing Director, marketmind, Vienna
»Customer Centricity is much more than just a guiding principle for designing the digital customer journey. It must be the conductor of every successful product innovation – from gaining deep customer insights to the market-oriented orchestration of the development process, all the way to a brand-defining launch campaign that excites and activates the target audience. In three semesters, the new MBA Marketing & Innovation at the University of Graz covers all steps in a well-timed manner.«
Andreas Trantura, BA MA
+43 316 380 - 1280
andreas.trantura(at)uni-graz.at
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