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Andreas Trantura, BA MA
+43 316 380 - 1280
andreas.trantura(at)uni-graz.at
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Shaping the Future
Set new standards and come into your own as a visionary manager with our Professional MBA program! In our core modules, you acquire skills in value-based management fit for a future shaped by digitalization, sustainability and new technologies such as AI. You get the ideal tools to make responsible decisions and develop innovative solutions! You can then combine these general skills with your specialization in “Marketing & Innovation”!
The Power of Marketing & Innovation
The power of marketing enables you to understand and serve the needs of customers in a targeted manner, while innovation paves the way for new products, services and processes. By making full use of both, you can create a dynamic synergy that allows companies to position themselves successfully in an ever-changing digital landscape. In the unique specialization “Marketing & Innovation”, you learn how these two pillars combine to generate sustainable value – an invaluable skill in today’s economy.
The Professional MBA Marketing & Innovation is the key to success for
members of marketing and product development teams looking to take on more responsibility and leadership roles
managers in marketing, sales, brand management, customer data strategies, market research, and international market development who want to deepen their expertise
executives, project managers, CEOs, entrepreneurs, and intrapreneurs with a strong interest in state-of-the-art market-oriented innovation
all those interested in the current practice and international research in marketing & innovation
other key decision-makers
self-employed entrepreneurs
Why this MBA?
25
Experience-oriented classroom sessionsCome to Graz and get to know the other participants and speakers. Our Executive Programs focus on personal exchange and interaction with your peers and experts in your field. Expand your network and take advantage of the opportunity to learn from the experiences of like-minded people.
25 %
Practice-oriented distance learningPart of the program is conducted via online sessions. As a result, you can significantly save on travelling costs to and from the physical classrooms. Distance learning allows you to flexibly fit courses and sessions into your already busy schedule.
25+
First-rate speakers from academia and businessLeading economists and experienced top managers impart their extensive knowledge, share their experiences and empower you to reach your full potential.
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